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"Direct from Dell", 2002.
An analysis of the book "Direct from Dell" by Michael Dell.
1,150 words (approx. 4.6 pages), 1 source, $ 44.95
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Abstract
The paper will discuss the book "Direct from Dell" by Michael Dell. The study will be based on his life and how achieved the great success in the computer industry that he made fro virtually nothing. The book will be analyzed to tell the way that he created the industry and how it was started. By discussing these elements of the book, we can understand why he built the industry, which is today a multi-million dollar franchise.
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Dell, 2007.
This paper provides an overview of the Dell computer company.
2,872 words (approx. 11.5 pages), 7 sources, MLA, $ 85.95
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Abstract
In this article, the writer notes that the Dell company credits itself on providing services and products that allow businesses and individuals to develop an Internet structure. The writer points out that Dell's product line includes laptops, mobile workstations, handhelds, printers, projectors, servers, peripheral products, software and notebook accessories. The writer then examines the company and looks at the issue of competition. The writer maintains that a merger between Dell and HP would spawn a whole new generation of products and technologically driven ideas. However, the writer concludes that it is still too early to tell whether or not such a merger will ever take place, as both companies are still doing much better than their competitors in terms of sales and profitability.
Outline:
Overview & Brief History of Dell
Effect on US Financial Market when Dell came into the Market
Problems with Dell now (present) including Competition
Causes of such Problems
Future of Dell / Possible Solutions
How is Dell affecting US Financial Market (present)
If Dell goes Bankrupt, Effects on US Economy
Merger between Dell & HP
How will the Merger affect the US Financial Market?
From the Paper
"According to a report published by Dell Inc., the Dell effect involves several different outcomes. The most pronounced outcome has to do with minimizing the cost associated with the purchase of technology. The company has been able to accomplish this with a built to order business model that set it a part from the competition."
"As it relates more specifically to effect that Dell has had on the financial market in the United States when the company first entered the market, the company could easily outperform the competition because of the business model in adapted. This business model, in which all products are sold over the internet, eliminated the cost of running brick and mortar stores. In addition Dell was able to make the computers at a reduced cost and these savings were passed on to consumers. In time this gave Dell a considerable share of the market."
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The Dell Computer Corporation, 2002.
This paper is an extensive analysis, including Porter?s Five Forces and SWOT, of the Dell Computer Corporation.
5,545 words (approx. 22.2 pages), 12 sources, MLA, $ 135.95
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Abstract
This paper states that Dell is the leading world direct supplier of computers and is the leading computer manufacturer in the United States. The paper points out the Internet and Dell?s business model are complementary to one another. The author concludes, after using the strategy exercises, that Dell must leverage its internal competencies by continuing with the direct-to-customer model and leverage its external competitive advantage by using the Internet and other value added channels to improve the production and delivery of its products. Many charts and tables.
Table of Contents
Introduction
History
Dell?s Vision Statement
Dell?s Mission Statement
Company Details
The Dell Idea
Dell Products and Services
Desktop Computers
Notebook Computers
Workstations/Servers
Software and Peripherals
Services
Dell Today
Key People
Financial Performance
Strategic Overview
Stakeholders
Human Resources
Health Plans
401 (k)
Profit-Sharing/Bonus
Stock Purchase Plan
Dell Learning
Other Benefits
External Environment
Internal Environment
Porter?s Five Forces
Competitive Rivalry
Product Substitutes
Barriers to Entry
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Conclusion
From the Paper
"Michael Dell?s idea in the personal computer industry was: Bypass the middleman who adds little value to the products and sell custom-built PCs directly to end-users. By using this innovative direct-marketing approach and by pioneering the industry?s first service and support programs, Dell Computer Corporation has established itself as one of the top vendors of personal computers worldwide. In 15 years, the company?s sales have grown from $6 million to $25.3 billion for the past four quarters. Since its first international subsidiary opened in the United Kingdom in 1987, Dell has opened sales offices in 34 countries around the world, and its 36,500 employees serve customers in more than 170 countries and territories."
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Development Strategy For Dell, 2007.
A discussion about the success of Dell Computer's product mix and new product development strategy.
805 words (approx. 3.2 pages), 3 sources, MLA, $ 28.95
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Abstract
This paper discusses product mix and the new product development strategy for Dell Computers. It looks at the impact that globalization and the rapid increase of Internet technologies has had on Dell and how they have increased success for this computer manufacturer. The paper also discusses market development for Dell and Dell's competitive advantage relative to its product mix.
Outline:
Product Mix as a Facet of Success
Professional Use Product Mix
Schools/Healthcare/Government Institutions Use Product Mix
Family Home Use Product Mix
Product Market Grid
Product Development vs. Market Development for Dell
Dell's Competitive Advantage Relative to its Product Mix
From the Paper
"Yes, Dell has an advantage relative to its product mix. Dell has developed products to fit the needs of virtually every consumer with a computer technology need, and beyond. Whether it is a family looking to purchase their child's first computer, while on a tight budget, or a multimedia maven looking for processing capacity that can make their computing experience fly, to an executive who needs Dell has a product for them. In addition, they go beyond simply computers. As mentioned earlier, Dell has a vast product offering that includes: televisions, cameras, camcorders, projectors, software, games, MP3 players, and more. Shopping with Dell is truly one stop electronics shopping. And, as was financial figures in 2000 and 2002, it is their product mix that has allowed them to become a leader in their industry ("Companies: Dell", 2002; "Dell Computer: Product mix", 2000)."
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Dell's Global Positioning and the Chinese Market, 2008.
A discussion of Dell's successful presence on the Chinese market as a premise for its future expansion in other developing countries with high market potential.
1,049 words (approx. 4.2 pages), 2 sources, APA, $ 36.95
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Abstract
The paper states that Dell's consumer base is not a typical American or Canadian, but a wide range of customers from developing regions like China, India and Brazil. The paper comments that China's growth and internal market developments over the last couple of decades have been an incentive for numerous companies to enter this highly profitable market: Dell is one of them. The paper highlights that Dell's global sales objective is to penetrate the lucrative Chinese market and identifies the threats and opportunities for Dell in doing so. The paper also includes a discussion on opportunities for Dell to enter other global markets.
Outline:
Dell's Global Positioning and Chinese Market
Dell's Presence on Chinese Market
Threats and Opportunities
Marketing and sales methods at Dell
Recommendations
Global Opportunities
From the Paper
"For Dell, the Indian market is very applied to the business system that the company promotes. Indeed, the face-to-face system can work especially well when the customers are generally business entities and Dell can sell in India directly to the many software producers who need a reliable hardware platform on which to operate. As such, the recommendation for Dell is to penetrate the local Indian market starting in the large software producing centers and continuing with the urban areas, where more computers users are likely to be located."
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Dell, Inc., 2004.
This paper discusses the marketing and manufacturing strategies of Dell, Inc., which sells products and services for the information and entertainment technology industry.
6,205 words (approx. 24.8 pages), 21 sources, MLA, $ 145.95
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Abstract
This paper explains that Dell?s direct-to-customer business model, which does away with intermediaries and gives the customer more powerful and featured computer systems with enhanced capabilities compared to the majority of the rivals at the same price, is the secret behind the company?s remarkable development and achievements. The author points out that Dell recently moved into consumer electronics and services including the Dell Music Store, a service to sell downloaded music; an integrated HDTV-compatible, 17-inch flat-screen TV and computer monitor with unified speakers, and the Media Experience, a software application for handling digital media. The paper relates that Dell uses a lean manufacturing model, which concentrates on the complete removal of waste, errors, and delays in supply, manufacturing, and distribution by using demand-driven, lean supply and near-zero defects principles together with the concept of the flexible enterprise.
Table of Contents
Introduction
Dell?s Product, Pricing, Distribution and Promotion Strategies
Product
Pricing
Distribution
Promotions
Dell?s Product Portfolio Strategy
Target Market Strategy
Market Penetration Strategy
Dell?s Key Competitors (Hewlett-Packard, Sun Microsystems and IBM)
Dell?s Direct-to-Consumer Distribution Model
Lean Manufacturing Model
Specific Advertising Campaigns, including the Well-Known ?Steven? (e.g. ?Hey, Dude, You?re Getting a Dell') Campaign
Conclusion
From the Paper
"In order to comprehend customers? wants and to supply high quality computer products and services adapted to satisfy those wants, the Company builds and uses direct customer relationships. The customers who buy the products and services of Dell include huge corporate, government, healthcare and education customers, small-to-medium businesses and individuals. With regard to small-to-medium businesses and individuals, the Company maintains direct relationships with the help of account representatives, telephone sales representatives or Internet connection. A steady stream of information giving needs and strategies of customers received through these direct customer relationships helps the Company to understand the requirements of its customers and to match them with upcoming technologies. As an element of business agenda, at Western Michigan they have incorporated a plan with Dell letting business students to get the Dell products. They have aimed at the young students and have presently embarked on building a customer relationship with the greater part of the Western Michigan University business students."
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The Rise of Dell Computers, 2002.
Explores the reasons behind the success of Dell Computers.
2,018 words (approx. 8.1 pages), 6 sources, APA, $ 63.95
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Abstract
This paper looks at the history of Dell Computers, from its beginnings to the present day, and examines how Michael Dell and Dell Computer Corporation have survived the competition and challenges of the computer industry while other computer companies have floundered. The paper includes a look at some of Michael Dell's personal traits, Dell Computer Corporation's direct model approach to doing business, how Dell Computer fares today, and Dell's global strategies.
From the Paper
"Michael Dell has always been precocious and interested in advancing his knowledge. When he was an 8-year-old third grader, he wrote to a company that advertised he could ?earn his high school diploma by passing one simple test. The woman who came to administer the test was surprised when a child appeared wearing a red terry-cloth bathrobe (Maney, 1999).? This was just the beginning of one of the most successful computer companies today."
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The Dell Computer Corporation, 2005.
This paper explores the wide-reaching implications of the Dell Computer Corporation direct model for the entire computer industry as presented in "Matching Dell" by Jan W. Rivkin and Michael E. Porter.
1,400 words (approx. 5.6 pages), 1 source, MLA, $ 46.95
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Abstract
This paper explains that the Dell Computer Corporation direct model strategy stands out not only because of its elimination of middlemen but also because each computer is custom-designed and made-to-order per the customer's needs. The author points out that the corporation has threatened to undermine years of hard work by industry stalwarts such as IBM and Compaq because most of Dell's competitors manufacture machines to suit the needs of their retailers, resellers or distributors who in turn interacted with customers. The paper concludes that, rather than try to imitate Dell's model, companies with well-established names like IBM, HP/Compaq and Gateway should continue to thrive in their sectors while at the same time coveting more corporate accounts, creating more custom-made computers, easing away from the assembly line and offering the personalized PC purchasing experience for which Dell has become so famous.
From the Paper
"Software is installed in a separate stage of the manufacturing process, and Dell offers specialized services for companies that require the installation of proprietary software. Companies like HP/Compaq would do well to hone the manufacturing process and shift away from the assembly-line. Customized "cell" production makes for a more stable system that is also tailored to the needs of the user. Also, when an order is placed, a list of parts is compiled and sent to the manufacturing plant located closest to the consumer."
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Marketing Dell Computers Inc., 2006.
This paper details the manner in which Dell Computers Inc. markets its products in various fields such as pricing, placement and promotion.
990 words (approx. 4.0 pages), 3 sources, MLA, $ 35.95
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Abstract
This paper examines the marketing practices of Dell Computers Inc. Dell Computers Inc. is a for-profit manufacturer of personal computers. This paper details the history of the company, which made its name in the PC industry by offering a unique custom configuration of personal computers and portables. This writer of this paper focuses on the pricing, product placement and promotion of Dell's various computer related products. This paper also discusses the Dell "Build-to-Order" strategy which proved successful in marketing as well as an overall strategy in supply chains across the country. This paper details how Dell has not only cornered the personal computing home office market but also the manner in which it derives a substantial amount of its revenue from its small business clients.
Table of Contents:
The Product-What is Dell?
Pricing
Placement
Promotion
Works Cited
From the Paper
"Dell Computers is a for-profit manufacturer of personal computers. Early on in its corporate history, Dell Computers made its name in the PC industry by offering a unique custom configuration of personal computers and portables. Thus, Dell made its mark by developing distinctive competencies in the then still-evolving PC market of the 1980's. The then, small, Texas based firm resolved to show to the world that Dell Computers was not simply technologically astute-in fact, the company placed a rather low priority upon this aspect of Dell in its marketing, pricing, promotions, and placement in the PC market. The company did not emphasize that Dell was on the cutting edge of every new technical development. Rather, the Dell Company stressed that the company had sound knowledge of how to manufacture, design, and market its products or services effectively in a way to keep costs low for the average consumer or small business."
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Dell Company Analysis, 2007.
An evaluation of the Dell Computer Corporation's e-business strategies.
2,018 words (approx. 8.1 pages), 6 sources, MLA, $ 63.95
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Abstract
The paper attempts to evaluate Dell's e-business system, including its use of intranets, portals, partner sites, extranets, electronic commerce and Internet strategies, as well as its global website and the recent launch of a company blog. The paper also focuses on Dell's total IT architecture including hardware, software, networks, personnel, files and databases and the dominant processes the company relies on for its revenue. The paper examines the efficiencies accomplished by Dell by more effectively aligning their many e-business processes with the changing needs of customers. The paper also evaluates the continued effectiveness of build-to-order strategies as a process.
Outline:
Executive Summary
Dell's Strong Focus On Analytics Pays Off In E-Business
Dell's Areas of Measurements
The End Game: Dell's Mass Customization Strategy
Comparing Dell's Quote-to-Order and Guided Selling Strategies
Analysis of Dell's E-Business Strategies
From the Paper
"Dell Computer Corporation has revolutionized supply chain synchronization, multi-channel order capture, distributed order management, and recently has become more focused on both automated and personalized service strategies. Dell's rapid success with e-commerce over the last decade was in large part responsible for the concept of disintermediation in traditional multi-tier distribution channels becoming a central focus for thousands of companies."
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Innovation Of Dell Computer And Gateway Computer, 2002.
This Management strategy and Policy level paper is on the Innovation Of Dell Computer And Gateway Computer and focuses on the strategies adopted by both Dell Computer and Gateway Computer, to establish a well define position in the global computer market.
650 words (approx. 2.6 pages), 3 sources, $ 26.95
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Abstract
This Management strategy and Policy level paper is on the Innovation Of Dell Computer And Gateway Computer and focuses on the strategies adopted by both Dell Computer and Gateway Computer, to establish a well define position in the global computer market. This paper also focuses on the comparison between innovations made by both the industries. It also reviews the factors responsible for setting back Gateway Computer to Dell Computer.
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Innovation Of Dell Computer And Gateway Computer, 2002.
This management strategy and policy level paper is on the innovation of Dell Computer and Gateway Computer and focuses on the strategies adopted by both Dell Computer and Gateway Computer to establish a well defined position in the global computer market.
650 words (approx. 2.6 pages), 3 sources, $ 26.95
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Abstract
This Management strategy and Policy level paper is on the Innovation Of Dell Computer And Gateway Computer and focuses on the strategies adopted by both Dell Computer and Gateway Computer, to establish a well defined position in the global computer market. This paper also focuses on the comparison between innovations made by both the industries. It also reviews the factors responsible for setting back Gateway Computer to Dell Computer.
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Dell Marketing Analysis, 2008.
An evaluation of how Dell's marketing strategy is executed online and in print.
1,851 words (approx. 7.4 pages), 11 sources, APA, $ 59.95
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Abstract
The paper assesses the online advertising of Dell and compares it to the company's print advertising strategies. The paper also examines the underlying differentiating aspects of the Dell business model in order to identify why the Dell websites, defined by market segments, are so important to their overall messaging strategies.
Outline:
Synopsis
Dell's Online Marketing
Dell's Print Advertising
Comparing Dells' Online and Print Advertising Strategies
Exploring Dell's Mass Customization Strategies
From the Paper
"Dell's marketing strategies are driven by the approach the company has taken to segmenting the market. In previous years Dell has segmented by the market primarily used their products to define the customers, yet today the segmentation is much more focused on understanding target audiences by demographic, line of business or government, and increasingly, psychographic data as well. Psychographics is the study of how people define themselves into groups. The intent of this paper is to evaluate how Dell's marketing strategy is executed both online and in print, and screen captures are included of each form of advertising."
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Dell Computers, 2006.
Examines the messages used by Dell Computers to market its products.
1,133 words (approx. 4.5 pages), 3 sources, MLA, $ 39.95
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Abstract
This paper investigates the promotional messages used by Dell Computers and describes how these messages are conveyed. In addition, it analyzes how the messages work to position Dell's products to appeal to its target audience. Lastly, this paper identifies where the products are in its product life cycle and how this life cycle stage affects pricing strategies for Dell.
Paper Outline:
Abstract
Introduction
Promotional Messages Used by Dell
Dell Products, Life Cycle Position and Pricing Strategies
Conclusion
References
From the Paper
"Computers and computer peripherals are the lifeblood of Dell Computers. For this reason, they are also the primary thrust of their marketing efforts. Dell's computers are in the maturity phase of the product life cycle. They are under intense competition from direct to consumer manufacturers, such as Gateway. For this reason, their pricing strategy is to offer comparable products at the price point or slightly lower than their competitors. At this stage, very little differentiation, in actual product, occurs, as the computers are built with similar, if not the same, components."
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Dell Computers, 2005.
A discussion of Dell Computer's drive for industry leadership, in 2003.
1,695 words (approx. 6.8 pages), 9 sources, MLA, $ 54.95
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Abstract
The paper analyzes Dell computer company. The paper includes a personal history of Michael Dell, as well as a history of Dell Computers. The paper discusses the direct sales philosophy, and how this is used in Dell's business plan to increase profits. The paper concludes with recommendations for Dell to increase market share and profitability.
Table of Contents:
Company Background and History
Historic Financial Performance and Results
Organizational Culture and Structure
Current Issues and Opportunities
Constraints to Success Achievement
Strategic Analysis and Choice
Summary and Concluding Recommendations
From the Paper
"Their description included an architecture that would be based on the usage of standards based and low costing two way and also four way clustered 'server building blocks' which would be able to deliver to the user a combination of unlimited scalability and also an excellent and strong database performance. They expressed their firm belief and hope that this type of small server/cluster design architecture would be able to finally rival the traditionally vertically scaled SMP systems, and give a better overall performance, and also at a cheaper rate than the traditional models."
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