Papers on "Toyota Motor Corporation" and similar term paper topics
Paper #103789 ::
Toyota Motor Corporation
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This report presents information related to Toyota's market leadership position within automotive industry.
Written in 2008; 3,040 words; 26 sources; APA;
$ 89.95
Paper Summary:
This paper discusses findings and observations to support the opinion that Toyota is a market-based company and a true industry leader. Points of discussion include financial performance, leadership strengths, branding and product line strategies, distribution strategy, marketing communications, and customer relationship marketing. The paper includes colored charts and graphs.
Table of Contents:
List of Figures
Executive Summary
Purposes of the Report
Sources and Methods of Data Collection
Interpretations and Conclusions
Introduction
Market Leader Assessment
Leadership Indicators
Financial Performance
Leadership Contributing Strengths
Innovation
Branding and Product Line Strategies
Defensive Strategy
Distribution Strategy
Marketing Communications
Internet Web Site
Toyota Dealers
Public Relations
Customer Relationship Marketing
Summary
Appendix
From the Paper:
"In April of 2007, mass media triumphantly proclaimed Toyota's ascend to the number one position as the world's largest car maker. Toyota was the only car manufacturer to appear in the top ten of the 2007 BrandZ Top 100 Most Powerful Brands report developed by Millward Brown Optimor, one of the world's leading research companies, in conjunction with "The Financial Times" and "Datamonitor". In addition, 2008 Consumer Reports Top Picks in 10 categories included three Toyota and one Lexus vehicle."
Tags:
long-term sales, customer lifecycle, orientation benchmarks
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