Papers on "The Globalization of Wal-Mart" and similar term paper topics

Paper #104273 :: The Globalization of Wal-Mart
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This paper discusses the large scale expansion of Wal-Mart into various foreign markets.

Written in 2008; 1,061 words; 10 sources; MLA; $ 37.95

Paper Summary:

The paper discusses Wal-Mart's failures in Germany, South Korea and Indonesia and their successes in Mexico, Brazil and China. The paper looks at a potential entry into the Indian market but predicts that this expansion may duplicate the company's unsuccessful experience in Indonesia.

From the Paper:

"One of the company's more stunning failures was its effort to enter the market in Germany. Various reasons have been given for why the company in 2006 elected to close its 85 German stores after failing to become profitable after eight years, including some in which their annual losses had run over $100 million (Landler). Some cite cultural differences. Wal-Mart staffed its German stores with American managers, leading to small but costly mistakes. Germans reportedly prefer brusque efficiency to exuberant American friendliness. Wal-Mart reportedly offended Germans by having grocery store personnel bag customers' groceries for them, and by having employees constantly smile at customers (Nussbaum; Landler)."

Tags: Germany South Korea Indonesia Mexico Brazil China

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