Papers on "Validating Late Mover Advantages in e-Commerce" and similar term paper topics

Paper #105620 :: Validating Late Mover Advantages in e-Commerce
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Presents a proposal and methodology for validating late mover advantages in e-commerce oriented businesses.

Written in 2008; 4,003 words; 20 sources; APA; $ 108.95

Paper Summary:

This paper discusses the early mover advantage within conventional business. It then focuses on the late mover advantage for business that are heavily involved with e-commerce and it focuses on the relationships between suppliers, buyers, channel partners and customers. The paper specifically presents hypotheses and a methodology for validating late mover advantages.

Table of Contents:
Summary
Hypotheses and Methodology Summary
Methodology
Empirical Evidence
Summary

From the Paper:

"Compounding the best practices of late movers have in penetrating existing markets often many times dominated still by early movers, pricing and its integration across websites and across order workflows especially is critical. Pricing is in fact the most critical link in the entire systems synchronization and integration strategy that in effect forms a systems level of innovation diffusion across late movers. In fact the level of systems integration across both pricing, order capture, order management, and order fulfillment has a direct influence on the Return on Investment (ROI) that is attained by both fast followers and late movers (Askegar and Columbus 2002). The researchers found that late movers into electronics distribution who relied on the combination of enhanced functionality of applications for online customers that provided more information than competitors, only accessible from internal pricing, supply chain, order management, and fulfillment systems, was a major competitive advantage. An example of this is the use of order status throughout the late mover sites, and its emergence as the most popular online application in the research completed was that despite early movers adopting a transaction standard, RosettaNet, the majority of late movers still relied on Electronic Data Interchange (EDI) as the dominant trading protocol over and above the use of websites' applications. Integration then was found by (Askegar and Columbus 2002) to be a relative indicator of innovation diffusion of late movers who successfully challenged early movers and were able to gain market share."

Tags: suppliers buyers, channel partners, customers

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