Papers on "Late Mover Advantages in e-Commerce" and similar term paper topics

Paper #105665 :: Late Mover Advantages in e-Commerce
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A complete research project validating late mover advantages in e-commerce.

Written in 2008; 10,525 words; 11 sources; APA; $ 210.95

Paper Summary:

This paper explains that, although early mover advantage is often seen as the preferred method of market entry, in e-commerce, late movers can outperform and gain a higher level of trust with customers, by synchronizing all relevant systems through the use of the late mover process framework defined in this dissertation. This research is based on seven major hypotheses relating to a late mover e-commerce strategy. The author describes a multi-phased approach to the research design, based on qualitative research completed through the case study method in addition to the use of statistical analysis on a late mover company's relevant data in terms of transaction volumes and velocities of order management systems specifically. Several figures, tables, and graphs are included with the paper.

Table of Contents:
Introduction
The Use of PIMS in Evaluating New Market Entrants
Apple's iPod: Sustainable First Mover Advantage based on Process Efficiency
Contributions to Research
Statement of Research Question and/or Hypotheses
Research Design
Methodology
Research Objectives
Secondary Data Collection
Primary Data Collection
Research Strategies for the Literature Study
Procedure
Quantitative Research
Results
Table: Late Mover Advantage in Mass Customization
Late Mover Trust Infrastructure Components
Late Mover Factors in Velocity
Late Mover Displacement Strategies
Early Mover Mistakes that Lead to Late Mover Wins
Late Mover Processes that Lead to Trusted Advisor Status
Late Mover Failed Processes
Discussion
Figure: Proposed Late Mover Process Framework
Defining the Late Mover Maturity Model
Late Mover Maturity Model Assumptions
Late Mover Maturity Model Implications for Manufacturing and E-Commerce
Qualitative Research Using Interviews
Discussion
Abstract
Appendices
Appendix: PIMS Variables Analyzed
Timescale

From the Paper:

"Despite much of the secondary research showing that aggressive pricing is ineffective, this is the most common late market entrant strategy, according to industry experts this is because late movers assume that markets they are entering are much more price elastic than they really are. While in high tech this practice of entering new markets by aggressive pricing strategies sometimes is responded to with bundling (which is a strategic error in the part of early movers protecting market share) the most common defensive strategy is to create more opportunities for customers to participate in the product development process."

Tags: competitive pims delphi ipod efficiencies velocity

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