Papers on "Business Proposal: A Steak House Restaurant" and similar term paper topics
Paper #108023 ::
Business Proposal: A Steak House Restaurant
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Presents a business plan for opening a steak house restaurant in Charlotte, North Carolina.
Written in 2008; 3,575 words; 10 sources; APA;
$ 99.95
Paper Summary:
This paper relates that the creation of a steak house restaurant in the area of Charlotte, North Carolina, appears to be a good business initiative. Charlotte is an extremely well-developed region from an economic point of view and the local authorities support the development of businesses in the area because they believe everyone will benefit from increased profits. Although there are many restaurants including other steak houses, the author believes that the proposed restaurant is different because it will be a casual- elegant restaurant where people can enjoy high quality meals and an exquisite atmosphere. The paper includes a SWOT analysis and a marketing plan.
Table of Contents:
Executive Summary
Situation Analysis
Market Summary
Target Markets
Market Demographics
Geographics
Demographics
Behavior Factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Competition
Product Offering
Key to Success
Critical Issues
Marketing Strategy
Mission Statement
Marketing Objectives
Financial Objectives
Target Markets
Positioning
Strategies
Marketing Mix
Product
Price
Place
Promotion
Marketing Research
Controls
Implementation
Marketing Organization
Contingency Planning
From the Paper:
"The restaurant will use printed advertising and radio advertising at local level. Articles and advertorials should appear in the local papers and magazines on a periodical basis. PR strategies will also be used in order to make the restaurant more popular among the people living in Charlotte and the tourists coming here. The restaurant could get involved in the life of the community by making small financial contributions to charitable vents or organize them. In addition, it could mark events which are special for the community by organizing special nights dedicated to them."
Tags:
competition, target customers, financial center, atmoshpere attitude
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