Papers on "Subliminal Advertising" and similar term paper topics

Paper #011729 :: Subliminal Advertising
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Critiques use in retailing & argues that this marketing approach is rarely used & less effective than some researchers & public believe.

Written in 1996; 2,700 words; 11 sources; $ 95.95

From the Paper:

"This report is intended to provide the FCC with information regarding one of the most controversial and misunderstood techniques in the advertiser's tool set: subliminal advertising. By discussing the background of subliminal advertising, its application and the public perception as well as examining recent studies in the area, this research will conclude that subliminal advertising is used much less frequently, and with very little effect, than is generally thought by the public; as such, it poses little or no threat to the consuming public as a whole.

Advertising is one of the most important tools in the marketing mix, and it is one that raises many questions about ethical behavior in marketing. Through advertising, companies can inform the public about products, use emotional messages to persuade consumers to ..."

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