Papers on "McDonald's: A Marketing Strategy Study" and similar term paper topics

Paper #012417 :: McDonald's: A Marketing Strategy Study
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Describes the company, product and service. Discusses relationship strategy, product strategy and customer strategy. Examines the McDonald's attitude as a sales clerk.

Written in 1997; 1,125 words; 6 sources; $ 39.95

From the Paper:

"McDonald's: A Marketing Strategy Study

McDonald's has become a multi-billion dollar operation by following some very old-fashioned ideas of selling. Essentially these boil down to provide a good product at a low price and make it easy to get and you have a success.

Company Description
McDonalds Golden Arches are one of the world's most recognized brand symbols. The company has more than 15,000 locations in 79 countries and a new McDonald's restaurant opens every 4.2 hours (Mcfacts web page, 1997).

Product/Service Description"

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