Papers on "Marketing Mix" and similar term paper topics

Paper #097905 :: Marketing Mix
Buy and instantly download this paper now

An analysis of the elements that make up the marketing mix, specifically product, price, place and promotion.

Written in 2007; 1,570 words; 7 sources; APA; $ 51.95

Paper Summary:

This paper discusses the concept of the marketing mix, which is a model of crafting and implementing marketing strategies and elements that improve the efficiency of the selling process. The paper describes the process that represents the marketing mix, that of the "4 Ps" - product, price, place and promotion. It also discusses the selling process and how it differs from the marketing process.

Table of Contents:
Introduction
Product
Price
Place
Promotion
Conclusion

From the Paper:

"The bottom line is that firms want to make their business profitable and a business can become profitable if it meets some important conditions: having the right product, selling it at the right price, and in the right place and using the most suitable promotion channels. The marketing mix has many variables that can be changed and adapted in every company, but in this process it is important to keep in mind the position the company wants on the market and its objectives."
"The marketing mix planning is the process of developing long term strategic plans that can help the company to achieve its goals. Each element in the marketing mix - product, price, promotion, and place -should be very well used in the attempt to satisfy the needs of consumers."

Tags: efficiency strategy advertising

More papers on "Marketing Mix"

1. Paper #108160 :: Marketing Mix ( 5,966 words; 22 sources; APA )
2. Paper #096113 :: Elements of Marketing Mix ( 1,723 words; 3 sources; MLA )
3. Paper #072483 :: Marketing Mix ( 675 words; 6 sources; APA )
4. Paper #088854 :: Sears and the Marketing Mix ( 900 words; 3 sources; )
5. Paper #102335 :: Marketing Mix ( 1,370 words; 4 sources; APA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on Marketing Mix

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Marketing Mix", Essays on "Marketing Mix", Research papers on "Marketing Mix", Student papers on "Marketing Mix", Book reports on "Marketing Mix", Dissertation on "Marketing Mix", Thesis on "Marketing Mix", Summary of paper on "Marketing Mix", Articles written on "Marketing Mix".